AI visibility for car dealerships
See how AI sees your dealership.
Lapwing tracks whether you appear in AI-powered recommendations, how you compare with local competitors, and what you can do to improve your visibility.
From the FARM Intelligence Group, with 20+ years of automotive expertise.
- 3 AI modelsChatGPT, Gemini, and Claude
- Hundreds of questionsOn buying, service, trade-ins, financing, and more
- Refreshed weeklySo you can see what moved and why
- Steps to improveRecommendations on what to fix, and how to do it
How it works
We measure how often major AI models mention your dealership when shoppers ask for recommendations.
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We ask the questions
We ask the top AI models hundreds of vehicle-shopping questions about buying, service, trade-ins, financing, and more, in the towns that make up your market.
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We score every answer
Were you the top recommendation, mentioned, or missing? We roll your results into an AI Visibility Score you can track overall, by model, by category, by market, and over time.
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We show you what to fix
We track the sources AI models cite in their answers and tell you exactly which pages to change. Results refresh weekly, so you can see what’s working.
Your AI visibility by town and category
Exclusivity
A competitive advantage shouldn’t be available to everyone.
Once you sign up, no same-brand dealership within 15 miles of yours can get Lapwing. The edge you gain from understanding how AI models see and recommend dealers in your market stays yours.
Request a free demo
Get Lapwing before your competition does.
Customers are asking AI where to shop.
Make sure you’re the answer.
- We check whether your market is still open.
- We walk you through what AI says about your dealership today.
- You decide whether to lock in your radius.
What is AI visibility?
It’s how often AI models bring up your dealership when a local shopper asks about buying, servicing, trading in, or financing a vehicle, along with other vehicle-shopping categories. More shoppers now start with an AI model instead of a search results page, and a model usually names only a few dealers.
Which AI models does Lapwing track?
The major AI models shoppers use: ChatGPT, Gemini, and Claude.
How do you measure it?
We ask the top AI models hundreds of vehicle-shopping questions across the towns in your market. Then we score every answer: were you the top recommendation, mentioned, or missing? Those results roll up into an AI Visibility Score you can track over time.
How often is my dashboard updated?
Every week. Each refresh shows where you gained or lost ground, so you can see whether the changes you’ve made are working.
What does exclusivity mean for me?
Once you sign up, no same-brand dealership within 15 miles of yours can get Lapwing.
Do I need to install anything?
No. Lapwing is a web-based tool. You sign in from any browser, and there’s nothing to install or add to your website.
Who is behind Lapwing?
Lapwing is built by the FARM Intelligence Group, which brings 20+ years of automotive expertise in quantitative and qualitative research with dealers and automotive companies.